Le Creuset :: essays papers

Le CreusetConcentration of Manufacturing In comparison to the diversified nature of Le Creusets approach to export markets, manufacturing in the caller-up is very(prenominal) much concentrated. All Le Creusets products are manufactured at the two takings sites in France (Fresnoy-le-Grand and Cousances). What could be the reason or reasons behind such a concentration in manufacturing? One reason could be the nature of the deed summons at the company. It is highly specialised. The products have to meet certain standards and levels. It consists of four distinguishable stages (production of cast iron casting finishing and enamelling). The butt on thus is a distinct and orderly method. In addition there is the factor of the presence and remoteness to raw materials (in this case pig iron and recycled iron). Also the production process inescapably appropriate specialised equipment to support the highly specialised stages of production. Beside Le Creusets products have the imag e of being traditional, made in France with experience for long consecutive years. The production has been going on in France since 1925. This therefore creates or is part of the brand image. All these factors make it difficult for the company to found other production sites for the company in its foreign markets. The company instead concentrated on a more diversified level of marketing, sales and distribution. However this does not think up that production is neglected for still great attention is focused on improving productivity in the company through an on-going investment programme targeted at re-organising and modernising the production facilities and process at Le Creuset. As a result the process has now become more cost-efficient, effective, and automated. In fact automating the casting process for example has proved to be six time more efficient than the labour-intensive method that has been replaced. Culture or the Image of Le CreusetWhat does Le Creuset as a brand name suggest a vision or an image of? Above all we should at first point out that it is the very qualities of Le Creuset products that create its image and culture world-wise. Le Creuset cast iron cookware has three outstanding features by which its recognised its high quality, its superior durability, and the sparkle and depth of its colour. These three distinct characteristics guarantee a very up-market product that consumers would highly desire and aspire to buy. The name, image and culture of Le Creuset created by the properties of the companys products are very unique.