The Standard.com Case Study :: GCSE Business Marketing Coursework

The Standard.com Case Study The Standard provides vituperative and timely information about the mesh economy and furthermore gives a sophisticated coverage of the people, the companies, and the business models shaping it. Their content comprises insightful intelligence information analysis, business model reviews, personality profiles, and industry metrics, which support are twain a print magazine publisher, The Industry Standard and the online publication TheStandard.com.The Standard is a business-to-business Web site designed for senior-level executives who wants to keep up with the e-business. However, The Standard does not look at products, it analyses the business models behind them, the people that create them and their chances to be successful in the electronic marketplace.The audience consists of Internet business strategists and brook year they had 450,00 unique visitors a month.The Standard considers itself, and is considered, as the leading online magazine in the e- business field, hence they developed a targeted message TheStandard Intelligence for the Internet Economy. Their logo is very simple and also conveys the idea of effectiveness and professionalism because of its seeming simplicity. The Web site has three columns on a black background. The left hand one is a menu, which is red, matching the logo. This menu constitutes the solid part of the design, convey it is always there as the user wieners on different sections or articles. The middle part is white with a blue border and constitutes the pull up that changes, where articles and links appear. However, leaving TheStandards main frame is not notwithstanding a click away, as most of their links stay in spite of appearance their site. The last column on the left is for advertisings, which change as you click on different sections. Nevertheless, most of them remain business oriented such as Office.com, Visa or Worldcom. In addition, the site has a