Marketing MIx Essay

SyllabusSchool of BusinessMKT/421 Version 12 merchandiseCopyright 2011, 2009, 2008, 2005, 2004, 2003, 2001 by University of genus Phoenix. All rights reserved.Course DescriptionThis bank line involves an integrated analysis of the role of market within the total plaque. specific attention is given to the analysis of factors affecting consumer behavior, the identification of trade variables, the festering and make use of of merchandise strategies, and the discussion of international trade issues.PoliciesFaculty and pupils/learners lead be held responsible for understanding and adhering to all policies contained within the following 2 documentsUniversity policies You must(prenominal) be logged into the student website to view this document. Instructor policies This document is stick on in the Course Materials forum.University policies atomic number 18 subject to change. Be sure to take away the policies at the beginning of individually crystallise. Policies may be slightly unalike depending on the modality in which you attend coterie. If you eat recently changed modalities, lease the policies governing your current class modality.Course MaterialsArmstrong, G., & Kotler, P. (2011). trade An introduction (10th ed.). speed Saddle River, NJ Prentice Hall.Kerin, R. A., Hartley, S. W., & Rudelius, W. (2011). market (10th ed.). forward-looking York, NY McGraw-Hill Irwin.Kotler, P., & Keller, K. L. (2012). selling focus (14th ed.). Upper Saddle River, NJ Prentice Hall.Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic merchandise A marketing strategy planning approach (18th ed.). New York, NY McGraw-Hill Irwin.All electronic materials are available on the student website.Week One marketing FundamentalsDetails referablePointsObjectives1.1 Define marketing.1.2 Explain the grandeur of marketing in organizational success. 1.3 Describe the elements of the marketing intermixture.1.4 Explain the importance of the marketing mix in the interruptment of marketing strategy and tactics. 1.5 Create a marketing plan.1.6 account quantifiable elements that can be used to evaluate, monitor, and lead marketing payoffiveness.ASSIGNMENT09/09/13Due DatePoints determineing meditate Ch. 1 & 2 of Basic marketing.09/09/13 development establish Ch. 1 & 2 of trade Management.09/09/13ReadingReview this workhebdomads Electronic Reserve Readings.09/09/13Participation recruit in class discussion.09/09/1320Learning group book of instructionsLearning police squad CharterBegin Learning Team process. Create the Learning Team Charter and Log allow for be due next week. prototypal Due Date 9/19/13.Learning Team InstructionsMarketing designing(Preparation)Your Learning Team must create a forward-looking harvest-time or serve well for an quick organization and go off assignments related to creating a Marketing computer programme. These assignments culminate in the Marketing architectural plan Final musical them e and exhibit, due in Week Five.The Marketing cast deliverables areMarketing final cause contour I PaperMarketing excogitation microscope stage II PaperMarketing Plan Phase III PaperMarketing Plan Final Paper and PresentationBegin working on the Marketing Plan. A Marketing Plan Outline is available in Course Materials, and forget be affix in OLS.IndividualDefining Marketing PaperWrite a 700- to 1,050-word root word in which you define marketing. Include your personal definition of marketing and definitions from two different themes. Explain the importance of marketing in organizational success, based on these definitions. Provide at least three examples from the headache world to support your explanation. Properly cite sources used in the paper. data formatting your paper logical with APA guidelines.09/09/13100Week Two Marketing ResearchDetailsDuePointsObjectives22.1 Justify the importance of marketing look into in the development of marketing strategy and tactics. 2.2 A nalyze the importance of competitive intelligence and analysis in marketing. 2.3 distinguish various sectionalization criteria that seismic disturbanceion tar stir market selection. 2.4 Describe the various types of organizational buyers and consumers and the factors that mould their purchasing decisions. 09/16/13ReadingRead Ch. 8 of Marketing.Read Ch. 4, 5, & 6 of Marketing An Introduction.09/16/13ReadingRead this weeks Electronic Reserve Readings.09/16/13Participation introduce in class discussion.09/16/1320IndividualMarketing Mix PaperWrite a 1,400- to 1,750-word paper in which you make the elements of the marketing mix returnion, center, price, and promotion. Include the following distinguish an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organizations marketing strategy and tactics. Describe how each element is implemented. Suggested use of headings for each of the 4-Ps ( po int of intersection, Price, Place, and Promotion). Identify your selected organization and the manufacturing in which it exists. stage your paper consistent with APA guidelines. Suggested Research One reference listed from our text(s), and a minimum of two additional apt sources.09/16/13120Learning TeamMarketing Plan Phase ICreate a new product or usefulness for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructors approval of your product or service before beginning this project. PHASE 1Write a 1,400- to 1,750-word paper that includes the followingAn overview of the existing organizationA description of the new product or serviceAn explanation of the importance of marketing to your selected organizations success A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service The marketing query approach you would use to develop the marketing strategy and tactics for this new product or serviceRefer to the Marketing Plan Outline located on the student website for the general framework of the Marketing Plan.Format your paper consistent with APA guidelines. Suggested look for wasting disease our Text(s) and a minimum of 2 additional credible sources. Suggested use of Headings for each bullet point in the assignment.09/19/1350Learning Team Charter acquirement aggroup CHARTER status in Assignment Link of Team loss leader09/19/135Learning Team LogLEARNING TEAM pound pip in Assignment Link of Team loss leader09/19/135Week Three Marketing scheme Product and PriceDetailsDuePointsObjectives33.1 Describe the relationship amongst differentiation and position of products or services. 3.2 Analyze the impact of the product animateness cycle on marketing. 3.3 Identify the purloin price strategy that should be used in the development of the strategic marketing plan. 09/23/13ReadingRead Ch. 4, 9, 10, 17, & 18 of Basic Marketing.09/23/13ReadingRead th is weeks Electronic Reserve Readings.09/23/13ParticipationParticipate in class discussion.09/23/1320IndividualMarketing Research PaperCHOOSE ONE survival ONLY (APA Individual Paper)OPTION 1Visit one of your favorite(a) Grocery Stores, Non-Foods, Warehouse Clubs, or Mass Merchandisers. examine one incision (i.e. Cereals).Describe the store you strike visited.What are the major brands in the subdivision you have chosen? How many individual items are in the surgical incision?Are there any new items?What is the price range from last to highest?Are any of the items currently being promoted? How?Ask the store theatre director 1 or 2 Marketing questions on any take / issue, and incorporate this education into your paper. Suggestions for the Managers question 1. Has your stores foot traffic been increasing or decreasing? 2. If decreasing, what types of promotions have you been doing to get more shoppers back into the store? 3. Who are your strongest competitors?4. How well does yo ur Private scar / Store Brand product line sell versus National Brands?Considering the finished store1. Discuss how you feel they differentiate themselves from their competitors. 2. How do you feel they have positioned themselves in the mind of their target customer? (i.e. The Low Price Leader) 3. What price strategy are they utilizing in your opinion?4. What recommendations do you have for the store to improve their business in the department you have analyse? (i.e. are their prices right? Does the appearance/flow of the department make it prospering for the consumer to shop? Etc)Format your paper consistent with APA guidelines. Suggested length 1,050 1,400 words. OPTION 2Resource Kudler mulct Foods Virtual constitutionUse the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.Write a 1,050- to 1,400-word paper in which you justify the importance ofmarketing research in developing Kudler Fine Foods marketing strat egy and tactics. Include the followingIdentify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods marketing strategy and tactics.With either Option Format your paper consistent with APA guidelines.09/23/13150Learning TeamMarketing Plan Phase IIUse the product or service you selected for your Marketing Plan Phase I Paper.PHASE IIWrite a 1,400- to 1,750-word paper in which you ring the followingIdentify the segmentation criteria that will affect your target market selection.Identify your target market.Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.Analyze current competitors and define the competitive landscape painting for your product or service.Format your paper consistent with APA guidelines. (Suggested use of sources an d research One source from our text(s) and a minimum of two additionalcredible sources).09/26/1350Learning Team LogLEARNING TEAM LOG Post in Assignments Link of Team Leader09/26/135Week Four Marketing Strategy Place and PromotionDetailsDuePointsObjectives44.1 Analyze the impact of channel management decisions on marketing. 4.2 Select appropriate distribution channels.4.3 Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan. 09/30/13ReadingRead Ch. 11, 12, 14, & 16 of Basic Marketing.09/30/13ReadingRead this weeks Electronic Reserve Readings.09/30/13ParticipationParticipate in class discussion.09/30/1320Individual exploitation Perceptual Maps in Marketing Simulation Summary peg the simulation, apply Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following for each of the three major phases in the simulation The situationYour recommend ed solutions, including whereforeYour resultsSummarize the different marketing components addressed in this simulation by answering the following questionsWhat is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not.What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation? Format your paper consistent with APA guidelines09/30/1370Learning TeamMarketing Plan Phase IIIUse the product or service you selected for your Marketing Plan Phase I Paper. PHASE IIIWrite a 1,400- to 1,750-word paper that includes the following informationDescribe the attributes of your product or service in detail.Describe the pace at which your product will move finished the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of you r selected product or service?Identify the positioning and differentiation strategies for the product or service.Identify the appropriate price strategy that should be used for the product or service.Format your paper consistent with APA guidelines. (Suggested use of sources and research One source from our text(s) and a minimum of two additional credible sources). 10/03/1360Learning Team LogLEARNING TEAM LOG Post in Assignments Link of Team Leader10/03/135Week Five The Dynamic Environment of MarketingDetailsDuePointsObjectives55.1 Identify environmental factors that affect marketing decisions. 5.2 Explain the impact of technology on marketing.5.3 Analyze the importance of social responsibility and m unwrittenity in marketing. 10/07/13ReadingRead Ch. 3 & 13 of Marketing Management.10/07/13ReadingRead Ch. 15 & 16 of Marketing An Introduction.10/07/13ReadingRead this weeks Electronic Reserve Readings.10/07/13ParticipationParticipate in class discussion.10/07/1320IndividualFinal scrut inyFINAL EXAM (Suggestion Do Not Wait Until Last Day) bust the link to the Final Examination on the student website available at the end of Week Four through the end of Week Five. Complete the Final Examination. You are allowed one attempt to complete the examination, which is timed and must be completed in 3 hours. Results are auto class-conscious and sent to your instructor. Typical exams have 30 questions with a combination of bigeminal choice and True/False. Exam TipsSee Course Materials for 2 attachmentsA) Tips for Exam SuccessB) MKT 421 Final Exam Study GuideUse your Chapter Readings as a reference for all major concepts, some of which will be 1) The 4-Ps of Marketing2) Positioning and Differentiation3) The Product Life cycle per second4) Market Segmentation and Demographics5) The Purchase Decision Process6) Distribution (Intensive / selective)7) The New Product Development Process8) Market Research (Primary vs. Secondary)9) Monitor and fudge elements.Instructor will post the PowerPoints from the readings every week after class for easier reference. 10/07/13150IndividualLearning Team military rank10/07/135Learning TeamMarketing Plan Final PhaseResources Marketing Plan Phase I Paper, Marketing Plan Phase II, Paper, Marketing Plan Phase III PaperUse the Marketing Plan Outline listed on the student website as a guide.Write a 1,750 to 3,000 word paper Phase IV. compensate the following information in your paperIdentify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. Develop an initial sales promotion schedule.Create an publicizing plan.Identify public relations opportunities for the product or service. Analyze the effect of channel management decisions on the marketing of your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. Develop a budget for your plan.Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan. Conclusions / RecommendationsFormat your paper consistent with APA guidelines. (Suggested use of sources and research One source from our text(s) and a minimum of two additional credible sources).10/07/1380Learning Team PresentationPrepare a 15- to 20-minute oral presentation accompanied by 10- to 15-slide Microsoft PowerPoint presentation illustrating your Marketing Plan Paper. whitethorn use additional presentation elements such as Samples, Demonstrations, Focus Groups, Surveys. Suggested distance of Time 20 30 minutes. Possible penalty for coming in over or under the time limit 5%10/07/1340Learning Team LogLEARNING TEAM LOG Post in Assignments Link of Team Leader10/07/135TOTAL POINTS AVAILABLE 1000CopyrightUniversity of Phoenix is a registered trademark of Apollo Group, Inc. in the United States and/or another(prenominal) countries.Microsoft, Windows, and Windows NT are regis tered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation.Edited in accordance with University of Phoenix editorial standards and practices.